Aamir Khan's YouTube Mission: Saving Bollywood
Bollywood superstar Aamir Khan aims to revitalize Indian cinema by releasing his latest film on YouTube for families who can't afford cinema tickets.
The Accessibility Problem in Indian Cinema
Aamir Khan recognized that despite Bollywood's popularity, a significant portion of the Indian population couldn't afford to watch movies in theaters. This led him to explore alternative distribution methods.
YouTube Release: A Game Changer?
Releasing his film on YouTube allows families across India, regardless of their financial situation, to enjoy his latest work. This move is seen as a potential game changer in making Bollywood more accessible.
Aamir Khan believes in bringing cinema to everyone. (Image Source: The Guardian)
Implications for the Future of Bollywood
Khan's experiment could have a ripple effect, encouraging other filmmakers to consider digital distribution models. This could lead to a more democratized and accessible Bollywood.
Aamir Khan's Legacy
Beyond his box office success, Aamir Khan is becoming known for his commitment to social impact and innovation within the Indian film industry. His efforts to make cinema more accessible solidify his status as a visionary.
Read the full article on The Guardian.
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