Controversy Erupts Over AI Models in Guess's Vogue Ads
New AI-generated "models" in a Guess ad campaign have drawn criticism after being featured in the August 2025 issue of American Vogue.
The Issue at Hand: Human Models vs. AI
The core of the debate revolves around the use of artificial intelligence in the fashion industry. While some see it as an innovative step forward, others argue it could displace human models and devalue their work. The August 2025 issue of Vogue featuring these ads has become a lightning rod for this discussion.
Guess's New Ad Campaign: A Bold Move?
Guess's decision to utilize two AI-generated models in their new ad campaign is seen by some as a bold move, while others view it as a misstep. The company has yet to release an official statement addressing the growing controversy. Visit the Guess website for more information on their current campaigns.
Ethical Considerations and the Future of Fashion
This controversy highlights important ethical considerations within the fashion industry and the broader implications of AI adoption. Questions are being raised about the representation of diversity, the potential for biased algorithms, and the overall impact on the modeling profession.
Social Media Reacts
The online response has been mixed. Some users praise the creativity of using AI, while others voice concerns about the potential loss of jobs for human models. The debate continues to rage on social media platforms like Twitter and Instagram.
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