Consumers Expect More from Property Agents

Key Findings of the Property Agent Survey

A public perception survey of the real estate agency industry showed a record high of 92% consumer satisfaction with property agent services. However, consumers are demanding more from their agents.

• Staying Updated: 3 in 4 consumers believe property agents should close at least one deal a year to stay informed about market trends.
• Negotiation Skills: Consumers want agents who can negotiate better prices and terms for their clients.
• Housing Market Trends: Consumers need agents to show expertise on current market trends to offer the best advice.

The Importance of Continuous Activity for Property Agents

Closing deals regularly allows agents to maintain a current understanding of the market. This active engagement ensures they can provide informed advice and negotiate effectively on behalf of their clients. Failure to close sales can render information on the property market outdated.

Consumer Satisfaction and Expectations

While satisfaction is high, expectations are also increasing. Consumers are looking for agents who are not just licensed, but also proactive, knowledgeable, and skilled negotiators. As the Singapore property market evolves, meeting these rising expectations will be critical for success.

Read the full article on The Straits Times.