'Commodifying themselves': Ordinary People Posting Instagram Sponcon to Profit Off Friends
Users are leveraging their social networks to earn income by sharing links to their favorite products and services on Instagram. Even with a relatively small following, individuals are finding success in the micro-influencer landscape.
Shelbi Howell's Story: A Stay-at-Home Mom's Instagram Success
Shelbi Howell, a 32-year-old stay-at-home mom, is one example of an ordinary person finding success as a micro-influencer. Living outside Dallas-Fort Worth, she shares her daily outfits on TikTok and Instagram.

The Rise of the Micro-Influencer
The article discusses the trend of everyday individuals becoming micro-influencers and profiting from sharing sponsored content with their followers. It highlights the accessibility of affiliate marketing and the potential for income generation through social media platforms. Learn more about the rise of Instagram micro-influencers (external link).
Getting Started with Affiliate Marketing
Many platforms provide tools and resources for individuals to easily share product links and earn a commission on sales generated through those links. This has made it easier than ever for everyday individuals to make some extra income.
