Jay Fai Restaurant in Bangkok Fined Over Hidden VIP Pricing

Michelin-starred Jay Fai faces scrutiny after a YouTuber exposes price discrepancies for 'VVIP' customers.

The Complaint and the Fine

The popular Bangkok restaurant, Jay Fai, famous for its crab omelette and Michelin star, was fined 2,000 baht (S$80) following a complaint regarding its pricing practices. The complaint stemmed from a YouTuber who discovered they were charged 4,000 baht (S$158) for a crab omelette that was listed on the menu for 1,500 baht.

Details of the Incident

The incident involved hidden pricing specifically targeting what the restaurant referred to as 'VVIPs'. This practice led to a significant price difference compared to the standard menu price. The discrepancy was brought to light through a video shared on YouTube, generating significant attention and prompting action from authorities.

About Jay Fai

Jay Fai is a culinary icon in Thailand, renowned for her exceptional cooking skills and distinctive trademark of wearing ski goggles while preparing meals. Her restaurant has become a must-visit destination for food enthusiasts from around the world.

Jay Fai cooking in her restaurant

Read More

For further details, please visit The Straits Times.

Published: August 22, 2025

Thumbnail 1080p
Thumbnail 1080p
Thumbnail 1080p
Thumbnail 1080p
Thumbnail 1080p
Thumbnail 1080p
Thumbnail 1080p
Thumbnail 1080p
Thumbnail 1080p