Sydney Sweeney and American Eagle Ad Under Fire: Eugenics Claims
The "good jeans" campaign starring Sydney Sweeney has ignited a debate about representation and problematic beauty ideals.
What's the Controversy About?
US jeans brand American Eagle is being accused of insensitivity for its new ad campaign featuring actress Sydney Sweeney. Critics are calling the ad "tone deaf" and alleging it promotes outdated and harmful eugenics theories.
Concerns About Beauty Standards
The main point of contention appears to be the perceived implication that blonde-haired, blue-eyed individuals represent an ideal or superior standard of beauty. Some view this as echoing historical eugenicist beliefs, particularly given the campaign's emphasis on "good jeans."
Further Reading
For more information on the history of eugenics and its impact, you can explore resources from reputable organizations.
Published: 2025-07-31
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