UNIMÁS Bets On K-Dramas To Target Younger Audiences With Debut Of ‘Goblin’
The TelevisaUnivision-owned Spanish-language network joins the global K-drama phenomenon, aiming to diversify programming and capture new viewers.
UNIMÁS Embraces Korean Drama Wave
In a strategic move to attract a younger demographic and broaden its content offerings, UNIMÁS is diving into the world of Korean dramas (K-Dramas). The network's first foray into this genre is the highly anticipated debut of 'Goblin', starring renowned Korean actors Gong Yoo and Kim Go-eun.
Image: Gong Yoo and Kim Go-eun, the stars of UNIMÁS's first K-Drama, 'Goblin'.
Why K-Dramas?
The decision to introduce K-Dramas stems from the genre's surging global popularity and its appeal to younger audiences. UNIMÁS hopes to capitalize on this trend and attract a new segment of viewers who may not typically tune into Spanish-language television. This programming shift represents a significant step towards diversifying the network's content and staying relevant in an increasingly competitive media landscape.
Impact and Future of K-Dramas on UNIMÁS
The success of 'Goblin' on UNIMÁS could pave the way for more K-Dramas to be featured on the network in the future. This could lead to greater cultural exchange and expose a wider audience to Korean culture and entertainment. The network also shows interest in collaborating with Viki to increase their reach.
