Valentino Unveils Viva Superstar Bag Campaign

Maison Valentino introduces the Garavani Viva Superstar bag with a cinematic campaign lensed by photographer Drew Vickers and conceived by creative director Alessandro Michele.

Image: Courtesy of WWD

The Viva Superstar: A New Icon

Following the Nellcôte and Vain bags, the Viva Superstar joins Valentino's trilogy of new must-haves. This latest offering showcases the brand's commitment to innovative design and timeless elegance.

A Black and White Cinematic Vision

The campaign, captured in striking black and white, highlights the bag's sleek lines and luxurious details. Vickers' photographic eye perfectly complements Michele's creative direction, resulting in a visually compelling narrative.

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